The story

TasteTexas started in 2018 with one idea: make caps that actually mean something to the people who wear them. Not generic merch — real, premium hats repping the cities we love, made for Texans who wear their pride out loud.

Our mission

We celebrate the spirit of the Lone Star State — through the caps we make and the passion we have for Texas culture.

From Austin to San Antonio, every design is drawn to rep a place with pride. Multiple colorways, classic + upside-down two-tone drops, and a growing crew of Texans who wear them everywhere.

Austin hat
Dallas hat
Houston hat
Fort Worth hat
Made with care

What every cap stands on

01

Texas-owned

Born and run in the Lone Star State since 2018 — this is home, not a marketing angle.

02

3D embroidery

Raised, premium stitching on every cap. The kind of detail you feel, not just see.

03

One size, all day

Adjustable buckle, comfort crown. One fit that actually fits, built to be worn to death.

04

Backed for real

Free shipping, 120-day returns, world-class warranty. 5.0 on Trustpilot and 75+ five-star reviews.

EST. 2018Texas-born
6cities repped
75+5-star reviews
5,000+hats shipped
The crew

Worn by Texans everywhere

@ExploreWithOmar@PeanutButterKellyEats@Presley Nix@AdventuresThruTexas@Coey Jaylene@ExploreWithOmar@PeanutButterKellyEats@Presley Nix@AdventuresThruTexas@Coey Jaylene

Join the crew

Get 25% off your first drop with code SUMMER25